The Short Story

I am a Veterinary Account Consultant who uses technology in a fast-paced, dynamic, and ambiguous environment to advance business in an ever changing landscape. Through my communication, organizational skills, and ability to collaborate with multiple stakeholders I make decisions that fall within the Five Principles to make effective business decisions.

​

The Long Story

My name is Dennis Alexander, and I am a Veterinary Account Consultant who uses my technological proficiency to enhance the digital experience for our clients and the business. My main function - in my current role - is to support, grow recommendations, and advocate for the best possible nutritional recommendation for pets. Over the past six years with Royal Canin I have been afforded the opportunities to develop technological advances that allow customers to complete tasks when it is most efficient for them.

​

I started my career at Royal Canin March 6, 2016, as a District Manager in Southern California. This opportunity has allowed me to learn the business and build my presentation skills, customer communications, and create a platform to advance my career.  In the heart of the pandemic, I accepted a relocation to Lakeland, Florida to help me advance my career in support of my aspirations within the pet industry.  I have been lucky to be able to manage two successful territories in my time as a District Manager. In March 2022 I accepted a challenge to pilot the new Veterinary Account Consultant role for Royal Canin. This role has focused on our rural clinics to build strong relationships for increasing their Royal Canin recommendations. As someone who enjoys challenges, I began to build relationships with clinics that are in Illinois, Ohio, and Missouri while I am based in Florida. The opportunity to learn new ways of interacting with clients has opened my eyes to where we are missing business. In my weekly meetings with leadership, we were able to determine how we can expand this position to reach another category of customers that are not receiving the best customer service that they should. When the role is launched nationwide on August 28, 2022, we will be adding Low Volume Clinics to that call roster to build more recommendations for pets. While in this pilot role, for three periods, I was able to achieve growth of +13.9% or $217,400 in just rural clinics. Before taking the role, the territory was at -14.5% and through period 7 we currently stand at -0.6%,  achieving category growth in 98% of key categories.  To meet the needs of this rapidly growing classification of accounts, I created a website that will allow clinics to cut down their wait time with Customer Care or while waiting for a call back from their Account Consultant. The clinic staff will be able to complete selected items after hours or on a timeframe that works with their busy schedules. This website received recognition and is now under review with Mars Information Technology for roll out to the team, with potential to go nationwide to other field positions.

​

While a District Manager, I held a volunteer position as a Salesforce Champion Lead, leading 20 other champions for our Veterinary regions. In this leadership position I was the main support person for 130+ Vet District Managers, Regional Managers, Scientific Services Veterinarians, National Account Managers, and regional leaders. I created and facilitated all training documentation for our CRM enhancements, while vetting all incoming requests to make sure they fit the business needs. Part of the lead role was to assist with UAT/QA testing to make sure the enhancements rolled out smoothly.

​

My journey to prepare for my career here at Royal Canin began while still in high school in California, where I quickly moved into retail management in a high customer engagement and merchandising clothing industry. I then transitioned to auto insurance as an inspector for Farmers Insurance and a field appraiser for CSAA, assessing damage and coordinating with vendors for cost-effective vehicle repairs.

​

Wanting to make a difference for pets, I then decided to take a leap of faith and open a pet store in 2001. I began with a small 400 sq. ft. location, and after just one year I purchased a larger 4800 sq. ft. store, where I sold Royal Canin exclusively, working with my then District Manager, Scott Fletcher. I supervised two store managers and 13 additional employees, and over the course of six years grew sales from $200K to over $1M annually.  In 2007, I sold the store and moved to Southern California. Wanting to stay focused on pets while also leveraging my business management and sales skills, I worked as a Territory Account Manager for Veterinary Services, Inc. (VSI), a pet supply and food distribution company. After spending eight years focused on excellent client service as a vendor, I was fortunate to join the Royal Canin team in 2016.

​

While working full time, I am a dedicated student at National University in a virtual environment, where I am working part-time on obtaining the credits needed to complete my bachelor's degree in Marketing and Integrated Communications. I currently hold a GPA of 3.976.  View Transcript

​

In everything that I do, I leverage my experiences and what I have learned to apply toward my development journey. I am eager to channel my organizational abilities, technological prowess, and business proficiencies to maximize outcomes for our company and our clients and customers. Should you need any additional information to help showcase why I am the best candidate for this position, please do not hesitate to contact me or any of my listed references. I look forward to meeting with you to discuss how I can bring excellence and excitement to the team.

 

Dennis Alexander 

​